About us

Some stories begin with a dream.
Ours began with a love story.

In the spring of 1995, a husband and wife, Arthur and Eleanor, stood hand-in-hand before a modest storefront in a quiet corner of London. With a shared vision for timeless style, a few carefully saved pounds, and a belief that clothes should be made to last, they unlocked the door to their new adventure: Noventis London.

What started as a humble boutique for thoughtful shoppers quickly grew into a beloved destination. Over the decades, our store became a place where generations of customers returned, not just for the clothes, but for the conversation, the trusted advice, and the feeling of being truly understood.

We built Noventis on a simple promise: that elegance is found in quality, not in fleeting trends. We have always hand-selected every piece in our collection with the same care we would for our own family, prioritising impeccable tailoring, luxurious natural fabrics, and a timeless point of view.

From the very beginning, integrity has been the heart of everything we do. We choose partners, not just suppliers, who share our respect for craftsmanship and sustainability. Every garment we offer is designed to become a lifelong favourite — a piece you reach for time and again, knowing it will always make you feel confident and effortlessly stylish.

Today, 30 years later, that same spirit infuses every aspect of Noventis, from the curated collections we assemble to the personal service we provide. So much has changed since 1995, but the soul of our store remains exactly as it was on that first day.

We are incredibly proud to celebrate three decades of love, style, and a community that has grown with us.
And we are so deeply grateful that you are a part of our story.

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With love,
Arthur & Eleanor
Est. 1995